Darrell Hammond’s weird caricature of Colonel Harland Sanders for KFC’s new TV commercial campaign brings back memories for me every time I see it. Suffice it to say, it’s not… read more →
Starting November 10, Atlanta welcomes the communications world to PRSA International, the largest annual meeting for the profession. Jim Cantore of Atlanta-based The Weather Channel is one of the keynotes. Georgia… read more →
Probably the hottest trend in marketing and communications is content marketing. If not the hottest overall, it’s certainly up there with mobile and social, and honestly it’s a major part… read more →
While it’s very fashionable to criticize liberal arts majors because of the high cost of education and how hard it is to justify the return on investment, it’s not like… read more →
Among the trends the mobile/digital age are the concepts of brand integration, brand journalism, and content marketing which all come in many forms and flavors. Because many consumers are reluctant… read more →