Storytelling has always been an important part of the PR practitioners playbook. Because I do a lot of healthcare, patient stories, how they were diagnosed and treated, how they recover… read more →
Cause marketing has always been an important part of public relations strategy, but it is even more important in an age where we are leveraging earned, owned and paid media,… read more →
I just returned from the 2015 PRSA Health Academy’s annual conference which marked the first time we’ve held our annual meeting in Cleveland, thanks to support from Cleveland Clinic. This… read more →
About this time last year, I had the honor of presenting at the PRSA Counselor’s Academy meeting in Key West Florida on the growing importance of mobile tactics in public… read more →
“Up Periscope!” That’s the command a submarine captain would give to send up the viewing device that allowed his submerged vessel to scan the horizon above the water for potential… read more →