One of the new buzzwords is “omnichannel” marketing. In one sense, it’s a way to “future proof” your communications plans by spreading your message over widespread forms of media. Making… read more →
Media professionals have been talking about the so-called “third screen” for years now, but it’s even conceivable the handheld phone will not only be one of the ways you consume… read more →
Every day multimedia outlets both traditional and virtual report on medical breakthroughs, research results and FDA approvals. There is a HUGE appetite in all media for such stories. But where… read more →
Generating “likes” for a Facebook page, or followers for Twitter or Instagram is often a constant challenge for PR practitioners in social media. While there are many “earned” ways to… read more →
Native advertising has existed for a long time as a marketing tactic, well before the term was coined or even known. Although this is typically thought of as an online/mobile… read more →