Every day, either for lifestyle or economic reasons, thousands of American consumers are cutting the cord, whether that term applies to cable television or satellite. Part of that is due… read more →
Probably the hottest trend in marketing and communications is content marketing. If not the hottest overall, it’s certainly up there with mobile and social, and honestly it’s a major part… read more →
Native advertising has existed for a long time as a marketing tactic, well before the term was coined or even known. Although this is typically thought of as an online/mobile… read more →
As 2016 winds to a close, it’s time to take stock of the social media and communications tactics in our public relations/publicity tool kit. So long Meerkat! You can safely… read more →
They say you should never meet your heroes because you’ll be disappointed, but that certainly was not the case with John Glenn. In 2002, I worked closely with Senator Glenn… read more →