Al Roker celebrates his 40th anniversary today as America’s favorite weatherman, #Al-iversary. I wanted to join in on the celebrations. I had a very, very minor part in Al’s career,… read more →
In these days where everyone has a Smartphone capable of video and immediate posting, the world is really your stage. I was reminded of this seeing a video by an… read more →
While we strive for consistency in brand messaging, the reality is that if your message ripples across multiple platforms, the actual content needs to change to suit the reality of… read more →
Probably the hottest trend in marketing and communications is content marketing. If not the hottest overall, it’s certainly up there with mobile and social, and honestly it’s a major part… read more →
Every day, either for lifestyle or economic reasons, thousands of American consumers are cutting the cord, whether that term applies to cable television or satellite. Part of that is due… read more →