One of my lifelong dreams as a TV producer was to work an Olympics. When I lived in Chicago, I had the opportunity to freelance for ESPN covering the Chicago… read more →
Can an app transform healthcare the way Uber and Lyft have changed the taxi/limo business? There has been an interesting experiment underway in New York City for the past two… read more →
In marketing and public relations, branding is everything but healthcare has always been a special case, not only because of regulatory and ethical issues, but because healthcare has such a… read more →
I had the honor of working with Pat Summitt several times over the years, and with her passing, I think it’s important to remember her contributions as being as important… read more →
One of the new buzzwords is “omnichannel” marketing. In one sense, it’s a way to “future proof” your communications plans by spreading your message over widespread forms of media. Making… read more →