Media professionals have been talking about the so-called “third screen” for years now, but it’s even conceivable the handheld phone will not only be one of the ways you consume… read more →
Every day multimedia outlets both traditional and virtual report on medical breakthroughs, research results and FDA approvals. There is a HUGE appetite in all media for such stories. But where… read more →
Generating “likes” for a Facebook page, or followers for Twitter or Instagram is often a constant challenge for PR practitioners in social media. While there are many “earned” ways to… read more →
Native advertising has existed for a long time as a marketing tactic, well before the term was coined or even known. Although this is typically thought of as an online/mobile… read more →
Here’s some good insight on social media tactics for public relations professionals garnered from the recent Independent Counselors meeting of the Atlanta Chapter of PRSA… Social media is such a… read more →