News never sleeps. That also applies to the newsmaker and newsgatherer today. In my very early days as a cub TV reporter I learned to sleep with a police scanner… read more →
Here’s some good insight on social media tactics for public relations professionals garnered from the recent Independent Counselors meeting of the Atlanta Chapter of PRSA… Social media is such a… read more →
PRSA’s 2013 International Conference in Philadelphia had many highlights. The Health Academy sponsored a case study on Mobile Health and Text Messaging, which explained how a campaign can engage teens,… read more →
I studied journalism in college; my sister majored in PR and my father handled media relations as part of his role in corporate human resources. My interest in PRSA began… read more →