Video Podcast Links from PRSA International
PRSA’s 2013 International Conference in Philadelphia had many highlights. The Health Academy sponsored a case study on Mobile Health and Text Messaging, which explained how a campaign can engage teens, tweens and their parents on important health and safety messages through mobile media, as well as how to develop behavioral change through new media communication strategies. Health Academy’s Programming Chair Ellen Beth Levitt interviews Sharon Schreiber, CEO of Brandweavers for Health and Co-Founder of Healthy TXT: http://youtu.be/9Ba48RMdFhE
Another compelling and informative session was “Rules, What Rules?”: Crisis Response During the Boston Marathon Bombings, how the communication team at Beth Israel Deaconess Medical Center worked “23 hour days” to respond to the massive encampment of frenzied reporters looking for any piece of new information. Health Academy’s Programming Chair Ellen Beth Levitt interviews Jerry Berger, Director of Media Relations at the Beth Israel Deaconess Medical Center: http://youtu.be/6XSxpvDEKNE
Comments are closed.