When Twitter bought Vine in 2012 for a reported $30 million, it left many people scratching their heads. Now that Vine has been monetized, that looks like a major bargain… read more →
Monitoring and measurement are the key components of any public relations, marketing and/or communications plan. As more and more of us rely on web, digital, social and mobile media, the… read more →
Is the Tablet the TV of the future? It’s too early to say, but it is safe to assume more and more video content is being consumed on portable wireless… read more →
(I had the honor of working on this campaign with Laurie Mobley and her team at BRG Communications. Her blog offers important insights in targeting an at risk population –… read more →
Finally, the FDA has released a vague outline of its draft guidance for social media. This is something the healthcare industry and in particular, the pharmaceutical business has been waiting… read more →