While we strive for consistency in brand messaging, the reality is that if your message ripples across multiple platforms, the actual content needs to change to suit the reality of… read more →
Probably the hottest trend in marketing and communications is content marketing. If not the hottest overall, it’s certainly up there with mobile and social, and honestly it’s a major part… read more →
Every day, either for lifestyle or economic reasons, thousands of American consumers are cutting the cord, whether that term applies to cable television or satellite. Part of that is due… read more →
As 2016 winds to a close, it’s time to take stock of the social media and communications tactics in our public relations/publicity tool kit. So long Meerkat! You can safely… read more →
For the first time ever, smartphone apps account for 50 percent of US users’ time online, comScore reports. While computers and tablets still capture half of a consumer’s screen time… read more →