Can an app transform healthcare the way Uber and Lyft have changed the taxi/limo business? There has been an interesting experiment underway in New York City for the past two… read more →
Every day multimedia outlets both traditional and virtual report on medical breakthroughs, research results and FDA approvals. There is a HUGE appetite in all media for such stories. But where… read more →
Monitoring and measurement are the key components of any public relations, marketing and/or communications plan. As more and more of us rely on web, digital, social and mobile media, the… read more →
(I had the honor of working on this campaign with Laurie Mobley and her team at BRG Communications. Her blog offers important insights in targeting an at risk population –… read more →
I hope you’ll consider joining us in Washington DC May 7-9 for “New Realities, New Rules: Sharpening Your Competitive Edge in Health Care PR.” As you know, tectonic shifts in… read more →