I’ve already had some non-profit clients ask me about how they can do an “ice bucket” challenge for their cause. I’m still working on that. Incredibly, there has been some… read more →
The Executive Committee of the PRSA Health Academy is reviewing its awards program to better align it with the Health Academy’s new vision, mission and branding, as noted below. Vision –… read more →
The corporate video has long been a powerful public relations and marketing tool. I can recall years ago AMGEN did one to explain what biotechnology actually is, using the examples… read more →
With our celebrity-obsessed culture, recruiting a celebrity spokesperson is still an effective tactic for many campaigns, particularly tricky topics like healthcare that need more explanation and a personal connection to… read more →
One shoot—many uses. While video production can be expensive, if you amortize the expense over several projects it can be very cost-effective. A video can be specifically tailored for separate… read more →