Write Whiteboard Videos on Your Whiteboard “To Do” List for 2015

If a picture is worth a thousand words, what’s a moving picture worth? We know that  over 6 billion hours of video are watched each month on You Tube, with 40% of it happening while consumers are “on the go” on their mobile devices. A recent Multimedia survey by PR Newswire indicated that 76% of communication professionals believe video is underutilized in messaging platforms and PR content.

Ever since Google acquired YouTube, video has played an increasingly important role in search engine optimization (SEO), largely because it’s “sticky” content—it makes people stay on your traditional or social website longer, and it makes the content more “shareable.” With that kind of popularity, combined with the power of SEO, it’s surprising how many organizations don’t have a short video they can use on their website and use in blog posts.

According to that recent multimedia survey by PR Newswire, 56% of respondents said they don’t have a video because of lack of budget, 48% said the problem was lack of resources and 43% cited lack of time.

So what can you do? Consider having a low-budget animated Whiteboard video created to tell your story. Whiteboard is a process that can turn your message into a creative and engaging video which combines pictures, text, and a voice over narrative. It’s an excellent way to grab an audience’s attention and connect with them. Over 52% of marketing professionals worldwide cite video as the most effective way to engage a target audience and Whiteboard videos are the most cost effective way to do that.

Whiteboard videos cost less than a thousand dollars a minute to produce (and you could even produce them yourself with a program like Videoscribe). It’s a compelling way to convey fairly complex information in an engaging manner—see this recent project I did for the American Pharmacists Association Foundation to help explain medication synchronization:  http://youtu.be/nqQ7cPHe-NY
Whiteboard videos have a 41% higher conversion rate than standard videos. They work extremely well on social media platforms, which means you get more tweets, comments, and attention. Write Whiteboard videos on your Whiteboard “to do” list for new tactics for 2015.