In marketing and public relations, branding is everything but healthcare has always been a special case, not only because of regulatory and ethical issues, but because healthcare has such a… read more →
I had the honor of working with Pat Summitt several times over the years, and with her passing, I think it’s important to remember her contributions as being as important… read more →
One of the new buzzwords is “omnichannel” marketing. In one sense, it’s a way to “future proof” your communications plans by spreading your message over widespread forms of media. Making… read more →
Media professionals have been talking about the so-called “third screen” for years now, but it’s even conceivable the handheld phone will not only be one of the ways you consume… read more →
Here’s some good insight on social media tactics for public relations professionals garnered from the recent Independent Counselors meeting of the Atlanta Chapter of PRSA… Social media is such a… read more →