With our celebrity-obsessed culture, recruiting a celebrity spokesperson is still an effective tactic for many campaigns, particularly tricky topics like healthcare that need more explanation and a personal connection to… read more →
One shoot—many uses. While video production can be expensive, if you amortize the expense over several projects it can be very cost-effective. A video can be specifically tailored for separate… read more →
This year I had the honor of joining 150 of my colleagues in judging the 2014 PRSA Silver Anvil Awards. In New York, Thursday night at the AXA Equitable Center… read more →
Over the weekend, California Chrome co-owner Steve Coburn re-defined the term “sore loser” with a post-Belmont tirade accusing the winner of the Belmont Stakes of having taken “the coward’s way… read more →
Years ago when I was a kid, I remember playing in the basement of a friend whose father was a prominent cardiac surgeon. The walls were lined with hundreds of… read more →