What’s your elevator pitch? It’s a good exercise to figure out how to tell your story in 30 seconds, but the reality is that a lot of stories can’t be… read more →
We’re well into our second year of the Affordable Care Act which has launched a new unprecedented era for individual health insurance. It represents a major shift in marketing and… read more →
Whenever the FDA talks, healthcare PR professionals need to listen. In the past year, the agency issued its much anticipated guidelines on social media. On Thursday, March 19, Kathleen Quinn,… read more →
February 28 is Rare Disease Day in the USA and throughout the world. Rare Disease Day® was first observed in Europe in 2008. It was established by EURORDIS, the European… read more →
Don’t write off email just yet as a key component of your communications mix. While I do think mobile and social are becoming more important every day, think of your… read more →