The three most important things in residential or commercial real estate are said to be location, location, location. The same can actually true for most public relations and communications tactics.… read more →
The annual PRSA International meeting just wrapped up this week in Atlanta. PRSA International is the largest public relations/communications meeting in the world, and this is the first year my… read more →
As many companies are finalizing their 2016 communications plans, there is the convergence of at least two major events that will impact media planning considerably. First 2016 is an election… read more →
The term “audit” can have many negative connotations and not just relating to taxes. In advertising, marketing and PR, an audit from a government agency is not unusual to see… read more →
Things change so quickly in this age of mobile, that your public relations and marketing strategies have to be “a moving target” as well. Technology developments impact our profession in… read more →