PRSA Health Academy is looking for new officers and applications are being accepted now. I have served for nearly ten years and due to term limits will have to step… read more →
We all know that social media PR tactics have made the switch from targeting mass audiences to targeting a mass of audiences. Engaging today’s savvier digital constituents is more about… read more →
I’ve already had some non-profit clients ask me about how they can do an “ice bucket” challenge for their cause. I’m still working on that. Incredibly, there has been some… read more →
The Executive Committee of the PRSA Health Academy is reviewing its awards program to better align it with the Health Academy’s new vision, mission and branding, as noted below. Vision –… read more →
The corporate video has long been a powerful public relations and marketing tool. I can recall years ago AMGEN did one to explain what biotechnology actually is, using the examples… read more →