Looking back on ‘13, there was no need for any triskaidekaphobia, as it turned out to be a “lucky” year after all for healthcare PR practitioners. Regardless of where you… read more →
PRSA’s 2013 International Conference in Philadelphia had many highlights. The Health Academy sponsored a case study on Mobile Health and Text Messaging, which explained how a campaign can engage teens,… read more →
Having just returned from the world’s largest public relations gathering, and being chair this year of the second largest professional section within PRSA, here are some thoughts from a Health… read more →
2014 Chair, Joyce Lofstrom, MS, APR, Senior Director, Communications, HIMSS (Chicago) Marc Kaplan, Director of Communications, Columbia University School of Nursing (New York) Brendon Shank, Associate Vice President for Communications… read more →
Because my career began pre-internet, I can vividly recall Fortune 500 companies telling me they would never have a website and CEOs who said they would never have an e-mail.… read more →