Among the trends the mobile/digital age are the concepts of brand integration, brand journalism, and content marketing which all come in many forms and flavors. Because many consumers are reluctant… read more →
Storytelling has always been an important part of the PR practitioners playbook. Because I do a lot of healthcare, patient stories, how they were diagnosed and treated, how they recover… read more →
Monitoring and measurement are the key components of any public relations, marketing and/or communications plan. As more and more of us rely on web, digital, social and mobile media, the… read more →
Cause marketing has always been an important part of public relations strategy, but it is even more important in an age where we are leveraging earned, owned and paid media,… read more →
Laurie Fugitt, RN, BSN has been medical editor for Ben Garrett Group LLC for the past two years, helping provide support on the nursing education as well as patient education… read more →