Things change so quickly in this age of mobile, that your public relations and marketing strategies have to be “a moving target” as well. Technology developments impact our profession in… read more →
The climactic scene of the grand finale of “Madmen” has Don Draper envisioning the classic Coca-Cola “I’d Like to Buy the World a Coke” commercial while he’s meditating cliffside by… read more →
Marketing videos on the web often boil down to one of two goals, one being general branding and the other conversion. Both are important for engagement. Branding videos often use… read more →
Despite all the advances in technology and how the wire services have basically been replaced by the internet, and even with the revolution caused by social media, pitching journalists is… read more →
The cold blooded murder of a TV reporter and a photographer hit close to home for everyone who has ever been in the position of the Roanoke news crew. I… read more →